SHRM Vice President, Communication in Alexandria, Virginia

Vice President, Communication

Tracking Code


Job Description


The VP, Communication provides strategic vision and leadership for SHRM's communications efforts to drive positive perception of SHRM's brand and reputation. Develops and implements a global strategy for all public relations, media affairs, speakers bureau, internal, executive and organization-wide communications. This role also leads and consults leadership on crisis communications efforts for SHRM. The VP will collaborate across the organization to ensure communications are closely aligned with business objectives and compliment SHRMs overarching messages. VP will participate on the Operations Team to support management and policy formation.

Essential Duties & Responsibilities

  • Develop, manage and execute the implementation of a comprehensive communications plan that supports SHRMs strategy and business priorities (membership, certification, policy issues, etc…). Communications plan will address internal and external messaging and ensure that it is adopted across the organization.

  • Deliver significant visibility for the organization by leading all aspects of media relations, including influencer engagement for SHRM. Provide counsel to SHRM affiliates

  • Provide an ongoing point of view on relevant issues and trends that could affect SHRM's reputation and develop stories that position SHRM appropriately and can be executed across media types/platforms.

  • Liaise with internal SHRM departments, senior leadership, membership and external HR influencers to leverage success stories to be used on a variety of communication channels.

  • Prepare senior leadership for external speaking engagements, media interviews, blog posts, social media discussions and other positioning as thought leaders.

  • Serves as an official SHRM spokesperson.

  • Provide leadership, management, supervision, guidance, coaching and development for an 13-person Public Affairs team.

  • Direct outside agencies and vendors as appropriate.

  • Other duties as assigned.


  • Director, Organization Communications

  • Director, Social Engagement

  • Manager, Media and Public Relations

Required Skills

  • Thorough understanding of public relations and reputation management as well as the development and articulation of effective positioning and messaging.

  • Significant understanding of the evolving media environment of today, including the effective use of digital and social platforms. Proven success developing positive media, blogger and influencer relationships, as well as securing coverage and placing content.

  • Strong leadership skills and abilities, department goal setting and planning, budgeting and personnel administration. Ability to lead a high-performing team; successfully lead initiatives, projects, and activities that support departmental and organizational goals.

  • Ability to effectively envision, develop, and implement new PR strategies to address competitive, complex business, policy and industry-specific (HR) issues

  • An understanding of how to use PR/media to support marketing efforts through the development of integrated programs.

  • Comfortable working in complex, matrixed environments & remain level-headed in a crisis.

Required Experience

  • Bachelor's degree in Communications, Journalism, Marketing or Public Relations

  • Minimum of 10 years progressive experience leading public relations, crisis, or general communications strategies

  • Minimum of 7 years progressive management / supervisory experience

  • Demonstrated track record of setting strategies, gaining buy-in and delivering on short- and long-term objectives

  • Spokesperson experience required


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires moderate travel 20-30%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: or TDD (703) 548-6990.

Job Location

Alexandria, Virginia, United States

Position Type


Summary of Department

The Communications Department is responsible for developing and communicating both internally and externally SHRMs voice on critical issues. This involves working with executive leadership to identify key themes/issues and to develop a messaging framework that serves to educate the broader organization on SHRMs position.