SHRM Senior Market Research Analyst in Alexandria, Virginia

Senior Market Research Analyst

Tracking Code

208724-075

Job Description

SHRM WANTS TALENT WITH A BOLD PURPOSE. TALENT THAT BELIEVES IN EXCELLENCE AND ACCOUNTABILITY. TALENT THAT IS FLEXIBLE TO TRY NEW THINGS AND AGILE ENOUGH TO PIVOT WHEN THEY DON’T WORK OUT. WE NEED PEOPLE WHO ARE SMART AND CURIOUS, AND BELIEVE IN OPEN COLLABORATION TO GET TO THE BEST RESULT.

The Senior Analyst is responsible for conducting quantitative and qualitative market research related to different market research areas, including but not limited to: pricing research, brand scorecard, member satisfaction, member needs assessment, product/concept testing. In addition, the position supports the execution of market research-related organizational business operating plan objectives and works collaboratively across the Marketing and Research divisions.

YOUR TYPICAL DAY WILL INCLUDE ...

  • Manage assigned market research projects and ensure quality controls and on-time results, by working collaboratively with internal clients, other departments, and designated market research vendors.

  • Program market research surveys utilizing advanced logic/skip patterns, piping, masking, appended variables, and setting hidden variables. Oversee sample lists, survey design, survey programming by vendor, data analysis and synthesis, creation of preliminary and final reports, and debriefing of clients.

  • Execute focus groups and in-depth interviews, for both in-person and online models. Support analyses such as descriptive statistics, significance testing, and correlation.

  • For all applicable quantitative and qualitative market research projects, develop a research brief, provide a sampling plan, design questionnaire, program survey, field survey, analyze and synthesize data, produce and present research reports.

  • Liaise with internal SHRM Research resources and interface with global staff to support their market research needs, if any.

  • Manage project schedules with specific and well-defined project timelines, and oversee vendor deliverables, including vendor invoice management and processing within budget.

Required Skills

THESE ARE SOME OF THE SKILLS YOU WILL NEED IN YOUR TOOLBOX:

  • Expert knowledge of MS Excel, Work and Powerpoint.

  • Hands-on experience with IBM SPSS.

  • Ability to solve complex analytical problems, articulate data management solutions and understanding, and deliver on macro-level business objectives.

  • Strong presentation skills and ability to effectively communicate research results and findings to a variety of different stakeholders in the organization.

  • Project management skills, including meeting timelines, monitoring budgets and handling vendor management responsibilities.

  • Proven ability to deliver results in a rigorous data-centric environment, by being able to successfully interact and collaborate with product owners, managers, and senior management regarding their business challenges and research needs.

  • Experience with data management, including working with large datasets.

  • Ability to condense data findings into concise, actionable and easy-to-understand charts and/or presentations.

  • Working knowledge of and experience with MaxDiff techniques and Sawtooth software is a plus.

Required Experience

THIS IS WHAT YOU MUST BRING TO THE TABLE:

  • 5 years of professional experience in market research. Working knowledge and experience with programming on survey design platforms such as Confirmit, Qualtrics, Decipher Beacon, or other platforms.

  • Bachelors degree in Marketing, Business, Statistics, Mathematics or related field.

Let us know if you have the following:

  • Experience in an analytical marketing function, membership marketing or associations.

  • Masters degree in Marketing, Business, Statistics, Mathematics or a relevant field, with coursework or a specialization in Market Research

ADDITIONAL INFORMATION YOU SHOULD KNOW:

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is regularly performed in a professional office environment and routinely uses standard office equipment. This job requires limited travel 0-10%.

The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran).

ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990.

Job Location

Alexandria, Virginia, United States

Position Type

Full-Time/Regular

Summary of Department

By making the connection between brand and members, Marketing guides SHRM’s voice as the world’s largest HR membership society. Marketing aides SHRM in serving HR professionals and the profession worldwide by driving a member-centric mindset and personalized member experiences that serve to generate greater lifetime value. By utilizing best practices, market research, competitive intelligence and analytics, Marketing develops strategies that leverage membership scale and positively impact SHRM’s